Juul to Make New Vegetable Flavored Pods in an Effort to Deter Children from Using their Product
Recently, the FDA has taken action against the e-vaporizer company, Juul, after there has been an epidemic of young children using their product. The primary criticism that the company faces is that their flavors are enticing to young people. They advertise fruit punch, crème brulée, mango and many more.
Juul has tried to combat this problem by placing health warnings on packaging and advertising the percentage of nicotine in each pod; however, they have had little success. After a fifth grader was found juuling in the bathroom at school, the company realized it was time to take more serious steps. Therefore, in an effort to save their company and reputation, Juul has taken to a new approach: releasing vegetable flavored pods.
In the coming months, they plan on putting flavors such as broccoli, asparagus, brussel sprouts, and kale on the market. In an interview with the press, a representative from the company commented, “We wanted to focus our flavors towards greens. Studies show that kids hate greens. We did a survey in elementary and middle schools across the country and found that these vegetables were the most disliked, so we think that this is going to be a successful solution.”
Juul is optimistic about their new release. However, considering that most of their users are below the legal age to purchase the product, they expect some drop in their profits. Therefore, they have come up with another solution in order to entice adults. The company feels that with new relatable flavors such as “regret,” “back pain,” and “I can have a glass of wine at 11 AM, right?” more adults will switch to getting their nicotine fix from the Juul. Overall, the company is hoping adults and children alike respond well to these new efforts for the safety of our children and the success of the company.