Hobby Lobby, Chick-Fil-A Respond To #BoycottIndiana With Own Social Media Campaign: #Straight2Indiana
Indiana Governor Mike Pence signed a bill into law Thursday that allows businesses to discriminate against homosexuals on religious grounds. The law was met with heavy opposition country wide as well as online. Dozens of celebrities like George Takei and Ashton Kutcher as well as corporations like Yelp and the NCAA took to twitter using the hashtag #BoycottIndiana which is now trending. Despite this heavy opposition, the corporations Hobby Lobby and Chick-fil-A are reportedly “delighted” about the new law and have launched new plans to expand into Indiana under the new slogan and hashtag #Straight2Indiana.
The #Straight2Indiana campaign has been highly successful, generating nearly a million impressions online in the last 24 hours alone. Thousands are reportedly flooding to Indiana, where they can enjoy chicken sandwiches, waffle fries, and stencils, so long as they are not holding hands with their same sex partner or trying to shop on a Sunday.